News
What changes for anyone running a giveaway: platform rules, GDPR decisions, and the mechanics behind DrawSeal explained one at a time.
Running a contest on YouTube: the four rules the platform imposes
Entry must be free, official rules are mandatory, YouTube must be released from liability, and metrics manipulation is banned. The rules, and what they imply.
The platform liability release: what it actually does
Every platform requires it, almost nobody knows what it does. What the clause actually transfers, and how to write it properly.
Giveaway entry mechanics: what's allowed, tolerated, or prohibited
The most common entry mechanics are not all permitted. What platforms tolerate, what they restrict, and what they prohibit outright.
Giveaways and personal data: what you may lawfully ask for
Running a giveaway doesn't license collecting whatever you like. Data minimisation applied field by field, and the requests that don't hold up.
Retention of giveaway data: the three-year rule and where it starts
The three-year rule is well known. Its starting point less so: opening an email does not count as contact from the prospect. What that changes.
Giveaways and newsletters: why conditioning entry invalidates consent
Conditioning entry on accepting the newsletter makes consent invalid. What the GDPR says, and how to collect addresses properly.
Entrant rights: what an organizer must be able to answer, and how fast
Access, erasure, objection, withdrawal of consent. What each right means in practice for a giveaway, and the case of an already-sealed draw.
Picker, wheel, spreadsheet, platform: the four families of prize-draw tools
Comment picker, spinning wheel, spreadsheet, dedicated platform. What each family can do, what it costs, and what it will never prove.
Choosing a prize-draw tool: the seven questions that actually discriminate
A framework for comparing prize-draw tools on what matters: what they freeze, when, and what an entrant can verify unaided.