Platform rules: what changes for a giveaway
Instagram, TikTok, YouTube: what each platform requires of a giveaway, and what has changed recently. The rules move without notice and apply to your next launch.
Instagram giveaways: the two required disclosures, and the rule everyone breaks
Meta requires a liability release and forbids running a promotion through personal timelines. Two rules almost nobody applies.
Running a contest on YouTube: the four rules the platform imposes
Entry must be free, official rules are mandatory, YouTube must be released from liability, and metrics manipulation is banned. The rules, and what they imply.
The platform liability release: what it actually does
Every platform requires it, almost nobody knows what it does. What the clause actually transfers, and how to write it properly.
Giveaway entry mechanics: what's allowed, tolerated, or prohibited
The most common entry mechanics are not all permitted. What platforms tolerate, what they restrict, and what they prohibit outright.
TikTok tightens contest disclosure rules: what changes for organizers
Since 25 February 2026, dates, eligibility and no-purchase-necessary must appear in the video itself, not just the caption. What changes.