GDPR and giveaways: the latest on collecting personal data
ICO decisions, AEPD positions, case law: what changes for collecting email addresses during a giveaway, and what it means in practice.
Giveaways and personal data: what you may lawfully ask for
Running a giveaway doesn't license collecting whatever you like. Data minimisation applied field by field, and the requests that don't hold up.
Retention of giveaway data: the three-year rule and where it starts
The three-year rule is well known. Its starting point less so: opening an email does not count as contact from the prospect. What that changes.
Giveaways and newsletters: why conditioning entry invalidates consent
Conditioning entry on accepting the newsletter makes consent invalid. What the GDPR says, and how to collect addresses properly.
Entrant rights: what an organizer must be able to answer, and how fast
Access, erasure, objection, withdrawal of consent. What each right means in practice for a giveaway, and the case of an already-sealed draw.